Learning to make your own application localisation successful in Korea

Learning to make your own application localisation successful in Korea

Find ideal training tips and app localisation methods of get to even more customers in Korea

Southern Korea have the most higher level cellular infrastructures in this field. Consumers tend to have 4G LTE service enabled to their mobile phones, and 4G is available in around 70% of the nation. Complimentary wi-fi is usually obtainable in the major towns as well, so music and video online streaming enjoy a large component in people’s everyday lives.

Korea are rated close to the top with respect to software earnings, and also the typical range applications setup here each year is probably the highest.

As an adult mobile markets, there’s an abundance of ventures for application designers either – with role-playing (RPG) and technique video games getting typically the most popular. With so much competitors about though, you’ll need to find approaches to cut-through the sound and make certain your software will get seen.

Translating the application into Korean is required, specifically with local builders dominating the market industry. it is in addition really worth wrestling with ways their software or advertising can utilize the popularity of K-POP and Korean dramas.

With regards to user units, they are generally high-end with adequate storage space, specially on the list of 20-40 age group. The universe series is specially common here, so consider catering for a 16:9 and 18.5:9 ratio.

Let’s take a closer look at 7 important aspects that can assist the app become successful in Korea.

1 Well-known online game and application classes


The most-installed video games tend to be activity and RPG, with RPG and approach winning in terms of sales. In recent times, a number of extremely profitable ex-PC RPG application games have been circulated by local developers, although global builders have likewise achieved considerable development in numerous types such as for example method, motion, puzzles and activities.

Games customer service

Gamers count on fantastic customer support to greatly help respond to their unique inquiries or correct any problems they usually have. Whether you determine to promote support via a call middle, area administration (myspace, Naver Cafe, etc), you’ll definitely want to detail this in.

Games LiveOps

Korean gamers anticipate regular posts – usually LiveOps – to keep their games fresh and appealing. Usually, they are biweekly, month-to-month, or quarterly. This content of LiveOps might include running in-game occasions or including various material particularly a fresh figure or event. Whatever you decide and determine, it’s important to operate your LiveOps on a regular basis, and highlight all of them through established personal networks.

Buying and fund are the most well known programs in Korea, and pre-installed production software. Relationship programs furthermore perform well, but this market is actually congested with regional participants, therefore the large international brand names are now now shifting their own strategy to market social development versus internet dating. Health programs will also be expanding fast, albeit from a small base – along with no neighborhood player, this could be a beneficial chance for a global designer. Lastly, foreign-language studies – especially English – is a huge marketplace in Korea, and continues to grow.

2 Rates

When pricing the software, utilize the Korean won (?) – perhaps not the $, ? or the KRW that’s unusual for Koreans (although even understandable). We also suggest making the costs see clean. For instance, avoid decimal details by utilizing ?1120 rather than ?1120.00. Also, ?100 is generally ?1,000, and $1 might be either ?1,000 or ?1,100.

Mobile app registration unit vs monthly payments

Customer consciousness and count on of subscriptions is relatively reasonable, and monthly payments will be the favored cost solution. A lot of people are cautious about the ‘automatic repayment’ nature of subscriptions, so make sure you inform you inside your membership display or terms and conditions, that people can terminate at any time. Overall though, subscriptions take the rise in Korea, so that it’s undoubtedly an approach to see to suit your application.

3 Transliteration

The language and tone found in your software must be regular and feel appropriate to each and every condition. Right using honorific code is important in Korea.

4 Font, format, and interface

Usually, one Korean fictional character utilizes the equivalent room of two English figures, but this could differ. You’ll need to implement the appropriate use of coding as well. Eg, UTF-8, is important to show fonts properly.

Some developers alter the duration of each line by changing the font dimensions, but this could easily improve phrase tricky to read through or perhaps the user interface come incomplete. Constantly operated an aesthetic check on your translations also. Dodum and Nanum fonts are suitable for general use since they have the best readability. Using the incorrect font also can end up in missing or damaged book.

5 Localisation and culturalisation

Societal developments in Korea transform quickly, so that it’s vital you’re constantly up to date on how best to means your own target people. There are also many different colors and nuances to be familiar with here, so you’ll need to make sure you can get this correct. We recommend working with a native speaker or a professional in application localisation and culturalisation.

Social media is very preferred in Korea, so consider providing customers social login options to register for their services. The 4 preferred login choice in Korea tend to be: Kakao, NAVER, Bing, and myspace. Refrain offering systems that Korean people won’t be familiar with, such as for instance WeChat or WhatsApp.

Sample: These applications prioritise the most famous login choices for Korean people: Kakao, NAVER, Bing, and Twitter.

Be mindful around specific information, eg disputed countries and politically painful and sensitive histories – which would be best prevented.

6 Portable app individual acquisition technique

Yahoo Play: With Yahoo Play, you are able to receive customers to pre-register and earn very early use of your own application. An individual program in Korea’s yahoo Play shop is somewhat different, possesses extra slots for banners where you could promote your software. By creating jak funguje eharmony in your area appropriate coupons, you’ll also have the opportunity to are available in the ‘Deals & Promo’ part.

Online: Korea are an extremely advanced market for web marketing. YouTube is huge right here, and Facebook, Instagram and neighborhood networks group and KakaoStory will also be popular among Koreans.

Offline: printing advertising in Korea features mainly then followed the downward worldwide pattern – but television remains powerful. You might also think of run targeted alive activities in different components of Seoul, there are many off-line specialist organizations who are able to assist you with this.

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